17.The Importance of Lead Generation with Danny Griffin

On episode 17, Willie and Danny dive into the importance of lead generation and how it's instrumental in your business. Danny shares the importance of understanding your client's needs and wants, to better serve them. 

Danny is the Founder & CEO of Griffin Realty Group, a residential real estate brokerage in Boston and Cape Cod, Massachusetts. He was an experienced investor and commercial developer before becoming a licensed real estate agent in 1999 for Realty Executives, where he became the #7 agent worldwide and then went on to found Danny Griffin Real Estate, now known as The Griffin Realty Group | The Griffin. Danny is also a coach and trainer for his coaching program, The Realty Classroom, where he teaches top-producing agents on how to systemize their business.

Danny’s system for selling properties quickly during the Great Recession landed him an 8-episode TV  (along with his brother John) of A&E’s 60 Seconds To Sell, which featured his unique approach to selling residential homes during the recession. Danny realized that the highest calling in life is to serve others. This philosophy permeates through all of his personal and business activities.